The Primal Sex Blueprint
Uncover The Hidden Science of Human Attraction
Have you ever wondered how humans beat the odds and evolved to become the highest expression of life on the planet?
It turns out there’s an app for that. It’s a software program encoded within the brain and nervous system that I call the primal sex blueprint. A person’s love life and all that it entails, including universally shared beauty cues that our prehistoric forebears relied upon to identify a potential mate’s fertility, fitness, and health, are regulated by the primal sex blueprint, and like all apps, it can be reprogrammed. I’m going to explain how to take advantage of its powerful algorithms to enjoy exceptional sex and find lasting romance.
Your conscious mind understands you to be living in the 21st century but your unconscious mind still seems stuck in the Pleistocene epoch, when humans began developing their beauty preferences and using them to identify mating partners via sexual selection. This discrepancy between conscious mind and unconscious behavior has created unnecessary anxiety for many people. As a result, attracting, engaging, and maintaining romantic partners have proven difficult for millions and has kept many from achieving optimal sexual performance and identifying their ideal life partner.
Why does beauty exist? Darwinian evolutionary theory explains why: we seek physical traits that appear sexually attractive when selecting our mates because these physical features have served as reliable predictors of healthy genetics and reproductive fitness since the dawn of humankind. Physical traits that humans find sexually appealing have even been genetically encoded into our primal sexual blueprint.
Such attributed beauty cues are hardwired into our primal sexual blueprint; evolution has formed these standards through sexual selection to determine reproductive success. For example, most humans consider such traits as obesity, poor dentition, thinning hair, and wrinkled skin as markers for age-related deterioration as well as signs of higher illness risk and lower fertility potential.
Beauty standards can depend upon local tastes and conditions. In parts of Africa and Australia where food shortages and poor healthcare services are widespread, obese women may be seen as attractive mates because their fatness signals robust fertility, nutrition, and elevated status; but such women would generally meet with significant rejection in Western nations such as the U.S. and Europe where abundant resources and advanced healthcare are commonplace.
Body sizes come in all forms; now is the time to learn to appreciate and celebrate our diversity, because we all possess beautiful features that should be recognized and celebrated. According to the Japanese aesthetic discipline known as Wabi-Sabi, physical differences or flaws may even be considered attractive traits that add charm and desirability.
Neuroplasticity, the process by which the brain creates new connections and networks, allows us to reconcile our ingrained primal beauty preferences with current societal standards. In Darwin's Love Story, you will learn how to reshape your instinctual sexual preferences to enhance both casual encounters and lasting relationships.